BELIEVE IN THE EXTRAORDINARY

At Sabbath we BELIEVE our role is to constantly innovate and challenge, we don't think out of the box. There is no box. There's a whiteboard for ideas that we all contribute to. EXTRAORDINARY experience and teamwork makes for great bikes and wonderful coffee.

Sabbath was established in late 2006. It was formed and is run by bike riders and enthusiasts. The Sabbath team is small, but between us we boast over 100 years experience in the cycling industry. Greg has 10 years elite rider experience racing all over the world. Iain is a doctor of engineering design who rode as a 1st category amateur for most of his twenties. There's a workshop manager with a pedants attention to detail borne of years fixing peoples bikes in a local bike shop and who once finished 4th in the British national junior mountain bike series. Alex managed the Giant professional mountain bike team. James rides home in the snow all winter just because he likes doing it. He's also highly proficient in the use of the telephone and the packaging gun. Beth insists we all tidy up after ourselves and wash our bikes at least once a week. We all make a mean cup of coffee.

But background is only part of it. At Sabbath we're keen innovators. That means we're constantly looking at new ways to do things. That's why we have a big whiteboard in the meeting room. It's been host to a thousand and one ideas scribbled down for product and service development. It was here that we decided what the 2010 range should include, here that the Ti Wave tubesets, which we’ve launched for 2010 on the Emperor, Pro, Alp models, was first sketched out. It's on that whiteboard that the on going develop our own in-house custom programme has taken shape. On the whiteboard we've made decisions about what components to specify, which to try and which to avoid. Nobody is allowed to clean the whiteboard.

Sabbath is a young bike company with a team of experienced enthusiasts looking to deliver the best possible products. It’s a company with well-used staff bikes and a very cluttered whiteboard.

DESIGN AND FIT PHILOSOPHY

We BELIEVE that your bike should be a natural extension of you, EXTRAORDINARY is what you feel when riding a Sabbath bike.

When you’re in conversation you naturally make hand gestures and facial expression to make your point, you do it subconsciously and seamlessly linking it to whatever you’re saying. We think that when you place your feet in the pedals, your hands on the handlebars, the experience should be the same.

At Sabbath, we believe in a human centred approach to Design. Design is concerned with your ergonomic fit. That means you should sit naturally on the bike in the way that you’ll spend your time pedalling it for the infinite hours and years ahead.

Design is concerned with your environment. Always raining where you are? Ride in heavy traffic? Doing the club time trial series? The bike you ride needs to reflect your environment, not that of the pros or the guys you see in the magazines.

Design is concerned with human biology, physiology and psychology. To enjoy riding your bike you need to feel good. We look to optimize design by considering function and where necessary challenging traditional approaches.

Each of the 8 models in our range has a specific end user in mind. It’s logical, then, that each model has its specific geometry differences, tubeset tweaks and profile changes that make them uniquely suited to the type of end user they are intended for. Coupled with custom fit options, and a chat and Sabbath bike fit through your Sabbath dealer, we’re confident that every rider will find something in the range which suits them exactly and fits like a well tailored glove.